Jolabokaflod: 'Christmas Book Flood'

Jolabokaflod (pronounced yo-la-bok-a-flod) is an Icelandic tradition that translates to ‘Christmas Book Flood.’ It’s a much loved custom where books are exchanged as gifts on Christmas Eve. Everyone then cuddles up with books, hot chocolate and treats while they read together.

Hot Reads

In the Southern Hemisphere our summer temperatures may mean we’ll be swapping hot chocolate for Iced tea (or a glass of wine!), but we love the tradition and think it’s the perfect way to get the whole family reading together.

History of Jolabokaflod

The Jolabokaflod tradition originated during World War II when paper was one of the few commodities not rationed in Iceland. Books became the perfect holiday gift, and the tradition has continued to this day, reflecting Iceland’s deep love for literature. Iceland has a long history of reading and their early samples of writing, the Runes, originated from the Nordic culture – the Vikings – dating back to the 10th century. The Runes were believed to be passed down by the gods – which meant that literature was an integral part of Icelandic culture.

This history and increase in giving books as presents reinforced Iceland’s culture as a nation of bookaholics and studies show that half the country’s population read at least eight books a year.

A tradition for everyone

Whether or not you celebrate Christmas, make the December holidays a time to gift books to your family and friends and make sure you all have a few great reads for the holidays. It’s a cosy and inspiring way to celebrate reading – let us know if you’ll be joining the trend!